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´Life is music´ by Q-Music. Something off, you say? Congratulations! This a brand / pay-off mismatch comparable to ‘Fanta gives you wings’. This edition of BLA is dedicated to the ‘pay-off’: one sentence that can change the future of your brand. A life sentence in bad branding prison, or a baseline for a better brand life? Here’s an in-depth report by Brandhome…