Individualism Vs Collectivism Hofstede

The high side of this dimension, called individualism, can be defined as a preference for a loosely-knit social framework in which individuals are expected to take care of only themselves and their immediate families. Its opposite, collectivism, represents a preference for a tightly-knit framework in society in which individuals can expect their relatives or members of a particular in-group to look after them in exchange for unquestioning loyalty. A society's position on this dimension is reflected in whether people’s self-image is defined in terms of “I” or “we.”

This dimension focuses on the relationship between the individual and larger social groups. As mentioned earlier, cultures vary on the amount of emphasis they give on encouraging individuality / uniqueness or on conformity and interdependence.

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