Lego Store

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October 2002 saw a significant change in The Lego Group's direct retail policy with the opening of the first so-called Lego Brand Store in Cologne, Germany. The second, in Milton Keynes, UK, followed quickly – several dozen more opened worldwide over the next few years, and most of the existing stores have been remodelled on the new Brand Store template. One of the distinctive features of these new stores is the inclusion of a "Pick-A-Brick" system that allows customers to buy individual bricks in bulk quantities. How a customer buys Lego pieces at a Pick-A-Brick is quite simple: customers fill a large or small cup or bag with their choice of Lego bricks from a large and varied selection and purchase it. The opening of most of these stores, including the 2003 opening of one in the Birmingham Bull Ring shopping centre in England, have been marked by the production of a new, special, limited edition, commemorative Lego DUPLO piece. Lego opened the first brand store in its home country Denmark in Copenhagen on 13 December 2010. There are 2 stores in Austria, 1 store in Belgium, 12 stores in Germany, 13 stores in the United Kingdom, 6 stores in France, 2 stores in Spain, 1 store in Sweden, 1 store in Denmark, and 1 store in Lithuania for a total of 39 stores in Europe. In 2016, 2 stores have been opened in Milan (Italy) and another in Verona (Italy)

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