The first pan-European tournament was the Challenge Cup, a competition between clubs in the Austro-Hungarian Empire. The Mitropa Cup, a competition modelled after the Challenge Cup, was created in 1927, an idea of Austrian Hugo Meisl, and played between Central European clubs. In 1930, the Coupe des Nations (French: Nations Cup), the first attempt to create a cup for national champion clubs of Europe, was played and organised by Swiss club Servette. Held in Geneva, it brought together ten champions from across the continent. The tournament was won by Újpest of Hungary. Latin European nations came together to form the Latin Cup in 1949. After receiving reports from his journalists over the highly successful Campeonato Sudamericano de Campeones of 1948, Gabriel Hanot, editor of L'Équipe, began proposing the creation of a continent-wide tournament. After Stan Cullis declared Wolverhampton Wanderers "Champions of the World" following a successful run of friendlies in the 1950s, in particular a 3–2 friendly victory against Budapest Honvéd, Hanot finally managed to convince UEFA to put into practice such a tournament. It was conceived in Paris in 1955 as the European Champion Clubs' Cup.
Real Madrid qualified as the UEFA representative at the 2017 FIFA Club World Cup in the United Arab Emirates, and also earned the right to play against the winners of the 2016–17 UEFA Europa League , Manchester United , in the 2017 UEFA Super Cup .