In 1954, the newspaper consolidated its position by acquiring and merging with its last morning rival, the Washington Times-Herald. (The combined paper was officially named The Washington Post and Times-Herald until 1973, although the Times-Herald portion of the nameplate became less and less prominent after the 1950s. ) The merger left the Post with two remaining local competitors, the afternoon Washington Star (Evening Star) and The Washington Daily News, which merged in 1972 and folded in 1981. The Washington Times, established in 1982 by Unification Church leader Sun Myung Moon (1920–2012) under his company News World Communications, has been a local conservative rival with a circulation (as of 2005[update]) about one-seventh that of the Post. In the late 2000s additional editorially conservative competition increased with the foundation of the tabloid-format daily The Washington Examiner by the new owners of the old Hearst paper, the San Francisco Examiner who engineered a swap trading the larger, more prosperous San Francisco Chronicle for the former Hearst "flagship" paper. They also started several other tabloid-format Examiners in several American cities, including briefly for two years the Baltimore Examiner which competed against the 170-year-old Baltimore Sun. The Washington Examiner ceased publication of its local newspaper on June 14, 2013, still publishing a weekly magazine and an online website focused on national politics.